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David Taintor

More Brands Are Using Real-Time Bidding to Buy Ads: Report

AT&T is the top spender in first half of 2013

Just as interest in native advertising keeps growing, more brands are also exploring the other side of the coin: programmatic advertising. The number of brands using real-time bidding (a method of purchasing…

Glenn Greenwald to Split With The Guardian [Updated]

Reporter tells BuzzFeed he's working on a new site

Glenn Greenwald is saying goodbye to The Guardian, according to a report published by BuzzFeed. Greenwald, who has dominated the reporting on the National Security Agency's surveillance programs, told BuzzFeed he…

USA Today Sports Media Group Gets a New President

Tom Beusse leaving the company

USA Today Sports Media Group president Tom Beusse, who has served in the role since 2011, is stepping down, parent company Gannett announced on Tuesday. Replacing him is Dave Morgan, the…

Startup Asks Users Whether Ads Featuring Real Articles Work

Did this article make you want to buy something?

InPowered—a tech company that pulls in traditional editorial content from around the Web to use in display ads that link out to real articles—has launched a survey tool to measure…

Politico Executive Editor Becomes Its President and CEO

Jim VandeHei also named CEO of Capital New York

Politico co-founder Jim VandeHei is hanging up his executive editor hat to become the publication's president and CEO. In addition to his new role at Politico, VandeHei was named CEO of…

Forbes Estimates BrandVoice Will Generate 20 Percent of Total Ad Revenue This Year

Publisher adds analytics tools for marketers

Forbes has undoubtedly been one of the most ardent proponents of native advertising in publishing—and the company's BrandVoice offering represents a growing area of its business. The company announced that it…

IAB Study: Online Ad Revenue Continues Double-Digit Growth

Report shows explosive mobile growth

Here's some good news for the digital media industry: revenue from online advertising saw double-digit growth in the first six months of 2013, compared to the same period last year,…

SessionM Says It Has a Better Solution for Mobile Targeting

Company touts value of consumers' first-party data

Mobile advertising is growing rapidly, but the jury is still out on its effectiveness for brands. And targeting consumers with mobile ads is inherently tough, since there aren't cookies to…

Layoffs Hit The Daily Beast

About two dozen employees get the axe

The Daily Beast may be spared from shuttering for at least another year, but it will continue to operate with a staff that's about two dozen employees lighter, according to…

Rachel Sklar Emphasizes That Diversity, Inclusiveness Are Good for Business

Entrepreneur speaks out about women in tech

In the past month alone, the tech industry has seen a string of headlines that talk of men pushing misogynistic apps or taking a crude tack when discussing women on…

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