Hearst is partnering with Dreamworks' AwesomenessTV, a YouTube channel popular among teens, to create both a new channel and a multi-channel network around the Seventeen magazine brand.
AwesomenessTV will handle the Seventeen channel's programming, Hearst said in a statement. Original shows and tutorials are in the works, per Hearst, with topics to include fashion, beauty and relationships. And according to The Wall Street Journal, AwesomenessTV has big content plans. "You might one day see a scripted version of a show like 'Gossip Girl' on the Seventeen channel," AwesomenessTV CEO Brian Robbins told the paper.
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