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Brandweek Staff
Toyota Promo Offers $500 a Tweet

Toyota is rewarding consumers with a $500 debit card for tweeting about a new car purchase, per carmaker has extended the promotion through Wednesday, Dec. 15. By visiting,…

December 14, 2010, 12:00 AM EST

Cadillac Revs Up Sports Marketing

Cadillac is resuming its sports marketing following bankruptcy, according to General Motors-owned brand will return to racing in 2011 for the Sports Car Club of America World Challenge, showcasing…

December 13, 2010, 12:00 AM EST

Salvation Army Has Trouble Filling Red Kettle

The Salvation Army's "Red Kettle" campaign is having trouble raising money this year, and the economy is to blame, per USA Today.Last year, the campaign raised $139 million in donations,…

December 9, 2010, 12:00 AM EST

Hyundai Considers Adding Luxury Brand

Hyundai may introduce a luxury brand and two new luxury car models.The brand, which is likely to be called Genesis, could compete directly with Toyota's Lexus and other upscale vehicles,…

December 8, 2010, 12:00 AM EST

Pampers Eyes Latina Moms With 'Little Miracle' Push

Procter & Gamble brand Pampers is reaching out to Hispanic consumers in a new campaign called "Every Little Miracle."The goal is to provide resources and support to Latina moms, the…

December 8, 2010, 12:00 AM EST

Walmart Joins 'Say Something' Campaign

Walmart has partnered with the U.S. Department of Homeland Security for an ongoing public safety campaign, dubbed "If You See Something, Say Something."More than 230 Walmart stores are participating, and…

December 7, 2010, 12:00 AM EST

Discover Faces 'Deceptive' Marketing Lawsuit

Discover Financial Services has been sued over deceptive marketing.Minnesota's attorney general has filed a lawsuit against the credit-card company, alleging that it made "aggressive, misleading and deceptive" telemarketing calls, according…

December 7, 2010, 12:00 AM EST

Startup Raises $1 Mil. for Digital Shopper Marketing

DiJiPOP, maker of on-demand shopper marketing technology, has raised an additional $1 million in funding. This brings the firm's total to $2 million.DiJiPOP's goal is to automate the digital shopper…

December 7, 2010, 12:00 AM EST

L'Oreal Taps J.Lo as Global Brand Ambassador

L'Oreal Paris has a new global brand ambassador, Jennifer Lopez.The singer and actress will be the face of upcoming makeup and hair care products, and campaigns, the company announced on…

December 6, 2010, 12:00 AM EST

Facebook Child Abuse Campaign Stirs Controversy

A do-good campaign on Facebook has reportedly gone wrong. Over the weekend, Facebook users changed their profile pictures to their favorite childhood cartoon characters in an effort to raise awareness…

December 6, 2010, 12:00 AM EST