Yougov Staff

Retailers Pitch Value to Holiday Shoppers

The Brandweek BrandIndex Report by YouGov is a weekly consumer perception report that analyzes the most talked about brands based on buzz: The scores are based on weighing positive and […]

General Motors Brand Health Improves

For General Motors—a company used to negative coverage—listing an initial public offering was a welcomed change for car buyers. Despite reports that there are still major concerns hanging over GM […]