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Becky Ebenkamp

The Skinny on Nutrisoda

The idea: As the saying goes, the only dumb question is the one not asked. Still, the folks at Ardea Beverages probably felt silly posing this one to people sampling…

WB Clip Library Goes Live

LOS ANGELES Cue that old time rock 'n roll and tell Saatchi the news: Warner Bros. Consumer Products today launched the WB Clip Library, a creative research tool containing more…

WB Clip Library Goes Live

Cue that old time rock 'n roll and tell Saatchi the news: Warner Bros. Consumer Products today launched the WB Clip Library, a creative research tool containing more than 1,000…

Nestlé Purina Gets Pets in Gear

Nestlé Purina PetCare is unleashing Purina Pet Gear, a dog and cat accessories licensing program. The line is designed to take over aisle space where generic-brand pet toys, beds, bowls…

CVS, Hallmark Help 'Peanuts' Turn 60

The evolution of Charles Schulz's artwork will be the design directive for Peanuts' 60th anniversary celebration throughout 2010. The push will involve new licensing partners, sweepstakes, cross-promotions and a revised…

Upbeat Mood at Portfolio Night in L.A.

LOS ANGELES Anyone expecting to see a depressing breadline of weary, laid-off creatives at the Los Angeles edition of the ad world's annual Portfolio Night last Thursday was in for…

'Trek' Kicks Bound for Payless

Ready for Star Trek: The Sneaker? Discount footwear retailer Payless ShoeSource is launching a broad line of Star Trek-inspired Airwalks at 4,000 stores this fall, via a global licensing deal…

Dairy Queen Tests Mobile Loyalty Program

If there were an “Evolution of Mobile Marketing” chart, Tetherball would want to be known as the missing link. The Carmel, Ind.-based mobile marketing company launched a new radio frequency…

Double Cross Vodka Gets a Makeover

The idea: When you’re about to sell an ultra-premium or luxury vodka at a suggested price point of $49.99 a bottle, you’re going to want people to notice it. So,…

Japan's Domo Invades 7-Eleven

Domo, the chocolate Twinkie-like Japanese critter that Target tapped for a Halloween promo last year, is now shacking up with 7-Eleven. A six-week program, hitting Oct. 1, includes a proprietary…

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