Brands Join Virtual Gift Giving on Twitter

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Twitter’s 24 million monthly users now have a way to send branded virtual goods to one another courtesy of AdNectar, which has launched a marketing platform for the social media site, as well as one for blogging portal LiveJournal. Malibu Rum, Nestle’s Toll House, Fisher-Price, Trident Gum, Overture Films (Capitalism: A Love Story) are on board so far and more brands are in the process of signing on.

The gift of gifting will spread virally, and that’s how the service is initially being seeded by AdNectar: one Tweet at a time.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in