Brands Join Virtual Gift Giving on Twitter

Twitter’s 24 million monthly users now have a way to send branded virtual goods to one another courtesy of AdNectar, which has launched a marketing platform for the social media site, as well as one for blogging portal LiveJournal. Malibu Rum, Nestle’s Toll House, Fisher-Price, Trident Gum, Overture Films (Capitalism: A Love Story) are on board so far and more brands are in the process of signing on.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in