Becky Ebenkamp | Adweek Becky Ebenkamp | Adweek
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Becky Ebenkamp
CiCi's 'Bag Job' Unfolds

LOS ANGELES CiCi’s Pizza is taking on value-based burger chains with a campaign that touts its $5 buffet as “the real value meal.”Deutsch/LA created the national TV push, which begins…

September 17, 2009, 12:00 AM EDT

Licensing Vet Taxter Explores New Preschool Brand

Licensing industry vet Maureen Taxter has been appointed to the newly created position of svp-U.S. consumer products at London-based children’s entertainment company Ludorum. Taxter’s first priority will be developing a…

September 17, 2009, 12:00 AM EDT

Hot Dog, New Spots for Farmer John!

LOS ANGELES Mendelsohn Zien hopes to help Hormel bring stadium rock home in its first work for the Farmer John hot dogs brand. Ads salute specific parks that serve the…

September 16, 2009, 12:00 AM EDT

Farmer John Beefs Up Hot Dog Marketing

Mendelsohn Zien Advertising hopes to help Hormel bring stadium rock home in its first work for the Farmer John hot dogs brand. Ads salute specific parks that serve the regional…

September 16, 2009, 12:00 AM EDT

CiCi's Pizza Pitches $5 'Value Meal'

CiCi’s Pizza is taking on value-based burger chains with a campaign that touts its $5 buffet as “the real value meal.”Deutsch LA created the national TV campaign for the chain,…

September 16, 2009, 12:00 AM EDT

Nancy Kirkpatrick, Summit Entertainment

How's this for a Hollywood ending? A woman moves across the country from her home in Virginia to Los Angeles with her husband and lands an impressive, 25-years-plus career…

September 14, 2009, 1:44 PM EDT

Mickey Drexler, J. Crew

"Marilyn Monroe wore khakis." So boasted a 1993 Gap campaign, which also name-dropped Amelia Earhart and Jack Kerouac as connoisseurs of the cool cloth. It's impressive when you have…

September 14, 2009, 1:32 PM EDT

Carl's Jr.'s Beef With McD's Leads to Big Mac Bashing

CKE Restaurants, owner of Carl’s Jr. and Hardee’s, is taking aim at McDonald’s best-known icon in its latest salvo against the chain. Call it a Big Mac freakout.The plan includes…

September 14, 2009, 12:00 AM EDT

WE TV Taps Brands for Wedding Makeovers

Women’s lifestyle cable network WE TV is rolling out a national TV, print, online and outdoor marketing campaign to support the second season of its successful makeover series My Fair…

September 14, 2009, 12:00 AM EDT

Carl's Jr.'s Beef With McD's

NEW YORK CKE Restaurants, owner of Carl's Jr. and Hardee's, is taking aim at McDonald's best-known icon in its latest salvo against the chain. Call it a Big Mac freakout.The…

September 14, 2009, 12:00 AM EDT

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