I've participated in a zillion agency pitches over the course of my career. All have been on the side of the pitcher, rather than the pitchee. Does that make me…
Fictitious telephone conversations made in late June:ABC: We're writing business at -1 percent. Me: NBC just closed with Agency X at -10 percent. How can you be at -1 percent?…
OK, so you know the drill. Young American Idol hopefuls perform at various auditions or stages of the competition where the judges Randy, Paula, Kara -- and of course the…
It's that time of year ... magnolia trees begin to blossom, another Yankees season starts, spring wardrobes come out of hiding and, oh yes, that other annual ritual we passionately…
The temptation among marketers to try to do too much is lowering advertising's success rate. Indeed, Copernicus, the Waltham, Mass.-based consulting firm, found that 84 percent of consumer and b-to-b…
