Art & Commerce: The Power Of Choice

The temptation among marketers to try to do too much is lowering advertising’s success rate. Indeed, Copernicus, the Waltham, Mass.-based consulting firm, found that 84 percent of consumer and b-to-b marketing programs failed to create value for their organization.

What’s largely behind this trend is the difficulty marketers have making the hard choices that can set them up for success.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in