Al Stewart
ICG Founders Start Over With Modest Plans
Brand Marketing
Convinced that media buying has become too top heavy at big agencies, two veteran executives who helped build one of those mega-shops are trying to elbow their way back into [...]
Spots Imitate Film For Video Release
Brand Marketing
G&M Plumbing enlists actors to reprise roles for campaignThree TV spots supporting the video and DVD release of My Big Fat Greek Wedding will show the parents of the bride [...]
Starkist Hires Suissa Miller For Creative
Brand Marketing
LOS ANGELES Suissa Miller has picked up creative duties on the Starkist Tuna account after a review of undisclosed shops, the client and the agency confirmed. Plans call for new [...]
Bear Hugs and Giggles via KB&P
Brand Marketing
Teddy Ruxpin, the talking teddy bear that became a must-have Christmas gift in the late 1980s, has sired an heir.The Wabi Bear, due out in late 2003 and backed by [...]
Battle of the Boxcars
Brand Marketing
Both vehicles are unusual, box-shaped hipmobiles for 18-24-year-olds. Both have souped-up sound systems and design twists test-marketed to gauge their “coolness.” Both cost less than $20,000. Still, for all their [...]
Importing 2 Creatives
Brand Marketing
TBWA\Chiat\Day has hired two creative directors from Amsterdam who will work on adidas, Starz/Encore and other accounts.Boyd “Bo” Coy-ner, 37, and Kai Zastrow, 36, joined the agency’s San Francisco office [...]
Harman Taps TBWA\Chiat\Day
Brand Marketing
Upscale audio component maker Harman International has chosen TBWA\Chiat\Day to create advertising for Harman Kardon, Infinity, JBL and all its other brands, the agency said.The 50-year-old Washington D.C.-based client, which [...]
Saatchi’s Gilbert moving from LA to NYC
Brand Marketing
LOS ANGELES Scott Gilbert, the CEO of Saatchi & Saatchi’s office in Torrance, Calif., will move to the agency’s New York headquarters where he will serve as a managing partner [...]
T&O Gets Racy for Car Wheels
Brand Marketing
Inspired in part by the movie The Fast and The Furious, an extensive print effort from the T&O Group seeks to capitalize on renewed interest in the aft-ermarket for car [...]
T&O Breaks ‘Fast’ Work for Wheelmaker
Brand Marketing
LOS ANGELES Inspired in part by the hit movie “The Fast And The Furious” an extensive–and slightly provocative–new print effort from the T&O Group seeks to capitalize on the renewed [...]