Adweek Content Studio

What’s the Best UI for Search? No UI At All

Remember when your phone’s voice assistant was a fun, little novelty and you’d ask it to call you some silly name? You know, like, two years ago. Well guess what? […]

What 6 Data Leaders Have to Say About Audience Targeting

Marketers face a number of obstacles when trying to meet the golden rule of reaching the right person with the right message at the right time. Data quality, attribution, consumer […]

Are Robo-Advisors the Key to Improving Customer Experience in Finance?

Take emotion out of investing. That basic maxim of financial success—that the euphoria of an up market, the anxiety of tumbling stock prices can cloud your thinking when it comes […]

Conversational Commerce Is What Retail Is Talking About Today

Think back to the best shopping experience you ever had. Chances are it involved a well-informed and upbeat salesperson who engaged with you, asked about your needs and guided you […]

5 Things You Need to Know About the Future of Marketing

  What does it take for brands and agencies to succeed in the Engagement Economy, where everyone and everything is connected and data transforms and disrupts marketing? We posed that […]

What Industry Leaders Are Saying About How People Watch Digital Video

From premium online content to the delivery of cable and broadcast programming via TV Everywhere, the market for digital video is surging. Timed to the NewFronts, we asked participants in […]

How Cable Providers Make Digital Video Work

Spectrum Reach will be hosting a NewFront on May 5, its first as a combined company. We spoke with David Kline, EVP of Charter Communications and president of Spectrum Reach, […]

Want to Know How Technology Really Empowers Marketers?

Technology might deliver more powerful insights than ever to brands, but those insights have to address the needs and concerns of real people—whether they’re individual consumers or a group of […]

How Restaurants Are Pioneering Digital Customer Experience

Imagine this: You’re driving the family to Grandma’s lake house for summer vacation. After six hours on the highway, the kids are rowdy and hungry, so you take the next […]

Why Customer Experience Can Make or Break Your Business

Buyers today, whether they’re consumers or businesses, are more informed, more savvy, and more selective than ever about the brands they choose. They’re telling brands: Don’t just sell me your […]