Adweek Content Studio


Solving the Riddle of Mobile Viewability

Viewability has never been more important to ad buyers and publishers.

5 Ways Digital Targeting Is Taking Over Analog Media

Data-driven, automated media buying doesn’t just apply to digital channels.

This Is What a (Brand) Safety-First Approach Looks Like

Brand safety is hardly a new issue, but it recently returned to the forefront.

Why 6-Second Formats Are Saving Digital Video Ads

Is six seconds the new magic time for ad engagement? The snackable video ad—popularized by the YouTube’s non-skippable Bumper—is poised to become one of the go-to formats for maximizing the […]

What’s the Best UI for Search? No UI At All

Remember when your phone’s voice assistant was a fun, little novelty and you’d ask it to call you some silly name? You know, like, two years ago. Well guess what? […]

What 6 Data Leaders Have to Say About Audience Targeting

Marketers face a number of obstacles when trying to meet the golden rule of reaching the right person with the right message at the right time. Data quality, attribution, consumer […]

Are Robo-Advisors the Key to Improving Customer Experience in Finance?

Take emotion out of investing. That basic maxim of financial success—that the euphoria of an up market, the anxiety of tumbling stock prices can cloud your thinking when it comes […]

Conversational Commerce Is What Retail Is Talking About Today

Think back to the best shopping experience you ever had. Chances are it involved a well-informed and upbeat salesperson who engaged with you, asked about your needs and guided you […]

5 Things You Need to Know About the Future of Marketing

  What does it take for brands and agencies to succeed in the Engagement Economy, where everyone and everything is connected and data transforms and disrupts marketing? We posed that […]

What Industry Leaders Are Saying About How People Watch Digital Video

From premium online content to the delivery of cable and broadcast programming via TV Everywhere, the market for digital video is surging. Timed to the NewFronts, we asked participants in […]