Moses Frenck/marketing Y Medios
TNS: Hispanic Ad Spend to Rise 5.4%
Brand Marketing
NEW YORK Ad spending in Hispanic media is projected to increase 5.4 percent in 2007 compared to 2006, according TNS Media Intelligence.Hispanic media will represent 3.3 percent of total advertising [...]
Coors Light Launches Bilingual Super Bowl Push
Brand Marketing
NEW YORK Coors Light has rolled out a bilingual marketing initiative in the run-up to Super Bowl XLI on Feb. 4 in an effort to reach the growing number of [...]
Chase Launches Hispanic Effort
Brand Marketing
NEW YORK JPMorgan Chase has launched its first broad national Hispanic advertising campaign to create brand awareness and loyalty for its Chase Card Services business.The Spanish-language campaign is called “Confia [...]