Moses Frenck/marketing Y Medios

TNS: Hispanic Ad Spend to Rise 5.4%

NEW YORK Ad spending in Hispanic media is projected to increase 5.4 percent in 2007 compared to 2006, according TNS Media Intelligence.Hispanic media will represent 3.3 percent of total advertising […]

Coors Light Launches Bilingual Super Bowl Push

NEW YORK Coors Light has rolled out a bilingual marketing initiative in the run-up to Super Bowl XLI on Feb. 4 in an effort to reach the growing number of […]

Chase Launches Hispanic Effort

NEW YORK JPMorgan Chase has launched its first broad national Hispanic advertising campaign to create brand awareness and loyalty for its Chase Card Services business.The Spanish-language campaign is called “Confia […]