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NEW YORK JPMorgan Chase has launched its first broad national Hispanic advertising campaign to create brand awareness and loyalty for its Chase Card Services business.
The Spanish-language campaign is called “Confia en ti. Confia en Chase” (“Believe in yourself. Believe in Chase”). Developed in conjunction with Chicago-based Lapiz and Austin, Texas-based T3, it consists of television and online initiatives along with corporate sponsorships, according to the company.
Two Spanish-language TV spots began airing this week during various programs on Univision, Telemundo, TeleFutura and Galavision.
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