The personalized customer experiences that the so-called “walled gardens” enable can be a lesson to brands and agencies to deliver and operate a truly customer-obsessed business model. The key to […]
Mobile advertising isn't just about creating ads that look good on phones. It's about understanding the people that carry those phones, and creating experiences that lead to a satisfied customer and a quantifiable purchase.
Most marketers understand the power and potential of mobile ads—they just don't know how to measure it. The perceived lack of integrated campaign KPIs has caused CMOs to hesitate in their commitment to mobile.