In today’s complex mobile environment, it’s incredibly difficult to find out who saw your brand’s ads, let alone what they did next. Despite the fact that U.S. mobile ad spend is expected to eclipse $40 billion by 2019, according to Forrester, marketers still struggle to set expectations.
4INFO’s latest Mobile Advertising Benchmarks report analyzed 136 mobile campaigns, ranging from beverage giants to cosmetic suppliers, and looks for ways that marketers can link offline sales data with mobile ad impressions.
Check out the full text of the report, “Mobile Advertising Benchmarks”
A standard for mobile measurement is sorely needed. With over 90 percent of sales still coming at brick-and-mortar locations, and mobile location-tracking technologies being woefully imprecise for tracking store visits, marketers must find ways to track and attribute sales more effectively.
“What’s critical to marketers is evaluating a campaign all along the way—serving, reaching the right audience, driving visits, including foot traffic,” says Chuck Moxley, chief marketing officer at 4INFO. “And don’t just stop there. Check to see if people are buying, too.”
To better understand how your brand can measure incremental revenue and connect mobile impressions with offline sales, download the full text of the report:
