ZenithOptimedia Drops Estimates for 2013 Growth

Expects 3.9% Rise

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

ZenithOptimedia is revising its 2013 global economic growth estimates to 3.9 percent, to $518 billion, down from the 4.1 percent increase forecast in December. The Publicis Groupe media company said it made the change because 2012 turned out to be better than expected, making for tougher comparisons this year. By 2015, ZenithOptimedia predicts growth of 5.6 percent.

“The consensus among economic forecasters is that the global economy will gradually build up speed over the next three years.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in