Last year, YouTube rolled out #ProudToLove on June 26, the day the Supreme Court made its historic ruling on same-sex marriage. Today, the site launched its moving follow-up campaign, #ProudToBe, which focuses on gender identity and sexuality.
As with its previous effort, YouTube smartly assembled the ad with footage that's already hosted on its site. The montage showcases how "YouTube is a place where anyone can belong no matter who they are or who they love," as it says in the description of the ad.
YouTube's chief marketing officer Danielle Tiedt echoed that sentiment, in a statement, "We are really proud for YouTube to stand for a community where everyone can belong."
The new work introduces what will be an ongoing campaign from Anomaly in New York. The nearly two-minute spot is the first work from the agency for YouTube.
Partner and CEO of Anomaly in New York, Karina Wilsher noted,"We couldn't be more proud of our new partnership with YouTube, and are honored to immediately contribute to its community."
"Now, more than ever, it's important that we help accept, love, and celebrate one another," said the video site in its description of the video.
The description continues, "In the wake of the tragic events in Orlando, we stand together in support of the LGBTQ community. We stand together with everyone who has the courage to own and share their identity. We stand together to show the power of solidarity, the power of love, the power of pride. To those beautiful and brave voices who continue to make YouTube the vibrant, diverse and empathetic community it is, we are #ProudToBe with you."