With a 'Flavor War of Hard Sodas' Afoot, Best Damn Brewing Co. Is Launching a New Campaign

And of course a new beverage

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Best Damn Brewing Co. is looking to be the go-to brand for fans of hard sodas and fruit brews and really any flavor bored alcohol consumers might want. To get that message out, the brand, which is owned by Anheuser Busch InBev, tapped creative shop Droga5.

On March 6, the company will launch its latest flavor, Best Damn Cream Soda, and a new branding campaign coincides with that release.

The cream soda push will serve as a “kind of refresh and offer another flavor in the flavor war of hard sodas,” said Kathy Sattler, senior director of Best Damn Brewing Co.

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