Wieden + Kennedy Joins Verizon Agency Roster

Adds brand and strategy work from mcgarrybowen

Wieden & Kennedy is the newest agency to join Verizon's roster, after being given brand and strategy work for the telecommunications giant. The assignment had previously been handled by Verizon shop mcgarrybowen, sources said.

Verizon spent nearly $978 million in measured media in the first nine months of 2014, according to Kantar Media. Of that, $85 million went toward Verizon brand advertising.

Wieden reps declined comment, referring inquiries to Verizon execs, who did not respond to Adweek's requests.

Dentsu's mcgarrybowen is still on the client roster, handling the company's wireless business. And Interpublic's McCann remains the creative lead on Verizon's Fios marketing, according to sources.

Last October, Diego Scotti joined Verizon in the new role of chief marketing officer. He was previously CMO of J. Crew and before that oversaw 20 print and digital media brands at Condé Nast. Scotti also worked as the head of global advertising and brand management at American Express.