Wieden + Kennedy, Builder of Famous Brand Voices, Seeks New Ways of Talking at CES

Plus, what its in-house publishing and tech units are working on

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LAS VEGAS—There's been much hand-wringing among marketers over the disruptive effects of rapid technological change. But the way Wieden + Kennedy sees it, if you've built a strong voice for a brand, new technologies offer fun new ways of making that voice heard.

Adweek caught up with four W+K execs at CES this week to talk about how the agency is exploring and experimenting with cutting-edge technologies—both for its clients and itself.

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