Wieden Exec Takes Post at Apple

LOS ANGELES Rebecca Van Dyck, the longtime global account director on the Nike business at Wieden + Kennedy, has left the agency to become the worldwide advertising director at Apple, Wieden said today.

Neither Van Dyck nor executives at Apple in Cupertino, Calif., could be immediately reached for comment.

In her 12 years at the independent Wieden agency, Van Dyck worked exclusively on the Nike brand. For the last four years, she had global oversight for the flagship business. Sources said she has already started at Apple.

A representative at Wieden said, “We are a huge fan of hers here, and she left on great terms. Her job at Apple was a ‘can’t-pass’ opportunity.”

The rep acknowledged that the agency was currently conducting a search for Van Dyck’s replacement but declined comment beyond that.

Apple has generated several iconic campaigns in recent years via Omnicom Group’s TBWA\Chiat\Day in Playa del Rey, Calif. Current TV spots for its Macintosh computer, tagged “Get a Mac,” feature comedic personifications of Apple’s product and its Microsoft Windows-driven rivals. Earlier “Silhouette” ads for the iPod MP3 player also became recognizable worldwide.

Apple last year spent $285 million in U.S. measured media, nearly double the $150 million it spent in 2005, per Nielsen Monitor-Plus.

Van Dyck’s departure from Wieden comes in the wake of management restructuring at the Portland, Ore., office. Last December, creative directors Steve Luker and Jelly Helm assumed the management responsibilities once held by executive creative director John Jay and CEO and executive creative director Dan Wieden.

Ex-TBWA\C\D executive Tom Blessington had been named managing director earlier in the fall, relieving global COO Dave Luhr of local duties. In addition, creative director Hal Curtis, with whom Van Dyck worked closely, was shifted from Nike to the Coca-Cola business.