Why Media Agencies Have to Shed Tradition as Fast as Possible

They'll be vital in the post-digital world, but only by looking forward

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Albert Einstein once said "Life is like riding a bicycle. To keep your balance, you must keep moving." It's clear that media agencies are at a crossroads, so for those of us in the industry, as we begin 2017, it's great time to reassess our role so we can continue to, as Einstein advised, move forward.

Martin Cass Alex Fine

Complicating matters further, there is a heightened state of distrust threatening the relationship between agency and client, and many are questioning the role that agencies play.

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