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Earlier this week, executives at German national carrier Lufthansa took the wraps off what it calls a “modernized brand image”—two planes sporting a new look (one that will gradually be extended to all 330 jets in its fleet) that replaces the livery that’s been flying around since 1989.
As Lufthansa explained in a corporate statement, “The company needed to modernize the aircraft appearance in order to remain up to date.”
Thirty years is a long time for any brand to go without an update, so a visual reworking was probably inevitable.
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