WhitePages.com Replaces InfoSpace

NEW YORK Microsoft’s MSN said it has replaced its directory listings from InfoSpace with those provided by WhitePages.com.

WhitePages.com now powers MSN’s directory assistance service, which allows users to look up residential directory information with a “people search.” The section is branded “MSN White Pages powered by WhitePages.com,” and WhitePages.com will sell advertising in the section. Financial terms of the deal were not disclosed.

“It will bring a lot of value to our advertising clients,” said Susie Kang, senior vice president of consumer services at WhitePages.com. “We anticipate this will increase page views by 25 percent.”

WhitePages.com has a distribution network of 1,300 sites, including SBC Communications’ SmartPages.com, BellSouth’s RealPages and YellowPages.com. Those three directory sites will soon become a single YellowPages.com site, following a deal struck last November by BellSouth and SBC to buy YellowPages.com.