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CHICAGO – Wendy’s Intl. founder and senior chairman Dave Thomas said the key to his company’s future is through what he calls the ‘million-dollar’ drive-up windows, and said future advertising through Backer Spielvogel Bates/N.Y. will play an important role in his plans to beef up his drive-thru sales.
Thomas wants the drive-up windows of his 3,800 stores to do ‘$1-million worth of business.’ He said consumers are demanding quicker service, and that the company is working with its sales promotion agency, Impact, to improve the drive-up process.
‘Our business is 24 hours a day,’ Thomas said after a Chicago Ad Fed luncheon last week.
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