Weight Watchers to Hear From 7 Shops on $45 Mil. Account

NEW YORK Weight Watchers International will consider seven agencies for its integrated marketing account, according to Pile and Co., the consultancy overseeing the search.

In the hunt are: Havas-owned Arnold; Interpublic Group shops Deutsch, Foote Cone & Belding, Lowe and McCann Erickson; Omnicom Group’s TBWA\Chiat\Day; and WPP Group’s Young & Rubicam. All are pitching from their New York offices, with the exception of Arnold, which is pitching from both Boston and New York. Both creative and media chores are in play.

Lowe is the incumbent on the media portion of the business.

Weight Watchers split with creative incumbent Seiden Group in New York this summer, citing the need for a larger, more integrated agency [Adweek Online, Sept. 8].

A cut to finalists will be made next month.

The Woodbury, N.Y.-based client spent $45 million on ads last year and $25 million through the first half of 2004, per Nielsen Monitor-Plus.