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NEW YORK The explosion of Internet video online is creating myriad new opportunities for marketers, yet much work remains to be done before the true value can be realized, according to a panel of agency and media executives at the Ad:Tech conference here.
Sarah Fay, president of Aegis Group’s Isobar U.S. network, said the consumption of online video is part of “major shifts” in consumer Web behavior toward social networking and sharing. While providing an exciting outlet for brands to connect on a deeper level with their customers, the shifts create the challenges of how to foster and value interactions.
“It
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