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CHICAGO-The Wunderman Cato Johnson office here is developing a proprietary computer application -tentatively dubbed VIEW-for development of in-store and on-site promotional materials.
The program’s name is an acronym for Virtual Integrated Environment Windows.
The simulation will allow clients to see how merchandising materials will look in actual stores or how signage will appear in stadiums or concert venues before those materials are produced.
The technology is being tested with two WCJ clients: Taco Bell and Miller Brewing.
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