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The holiday shopping season is nigh, dear Adweek reader. So think of your loved ones and get the plastic out. After all, you might soon be buying the kid a Wu-Tang Clan bicycle. Or wrapping up a lamp from the Donny Osmond Home collection. Or uncorking a bottle of Wine for Dummies wine.
Think we’re joking? If only.
These are just a handful of 2013’s long list of brand extensions—new products created by well-known brands, usually outside their home category.
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