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The Volvo FMX 18-ton construction truck bills itself as "built for the toughest working conditions on earth." Volvo Trucks and agency Forsman & Bodenfors set out to prove that claim in a unique and effective way: by letting an adorable and fearless 4-year-old girl take it for a test drive.
The film, "Look Who's Driving," which launched in December 2015, puts bespectacled kid Sophie at the proverbial wheel, driving the truck through a construction site using a remote control device.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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