Visa Launches Global PR Review

BOSTON Visa International is seeking a public relations agency to handle its global PR business, the client confirmed.

A decision is expected in early January, according to Cheryl Heinonen, director of global corporate relations at the Foster City, Calif.-based client.

Heinonen would not name which agencies are involved, but did confirm that incumbent GCI Group is not defending the business. She would not disclose the budget.

The agency’s primary duty will be global PR strategy for the credit card giant.

Visa’s ad agency is BBDO in New York. The company spent $275 million on advertising last year, per TNS Media Intelligence /CMR.