Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Under its new “Flydealism” campaign, Virgin America aims to remind travelers that flying can be a great experience. The airline is creating a faux movement “to reinvent the domestic airline experience and ban mediocrity from the skies.”
Ads tout the heroes and heroines of air travel in print, outdoor and online executions. The Virgin America flag is central to each. For example, one ad called “For the people,” shows a swarm of potential customers following a wildly attractive flag carrier.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in