Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES Liz Vanzura, global marketing director at General Motors’ Cadillac, “has elected to leave GM” and relocate to the Boston area because her husband scored a new job in the region, according to GM.
No date has been given for naming her replacement and GM does not anticipate an agency change from independent Modernista!, which is based in Boston.
Cadillac spent nearly $230 million in U.S. measured media last year, per Nielsen Monitor-Plus.
Vanzura could not be reached, and the shop declined comment, though sources said it would be unlikely she would take a job at the agency despite long-standing ties to executives there.
In
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in