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We’ve become a nation of online diagnosticians, to judge from polling last month by Prospectiv. Asked if they’ve ever used the Internet to research “an ailment or drug treatment information,” 74 percent of respondents said they have. The poll was conducted online, which tends to mean the respondent pool is especially Internet-centric. But 74 percent is a big majority in any case.
What are people mainly looking for when they research health and medicines? Forty-nine percent said it’s “information about symptoms for a specific ailment or condition”; 29 percent seek “information on specific drug treatments for specific ailments or conditions”; 22 percent want “tips for managing ailments and health concerns.”
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