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NEW YORK As the U.S. Open golf tournament gets under way, the U.S. Golf Association is launching a $10 million ad campaign designed to take some of the starch out of the game’s image. New TV spots debut tonight on ESPN.
The campaign was developed by Omnicom’s Fathom Communications, New York, which won the account in April after a review that included Kirshenbaum Bond + Partners. Incumbent BBDO did not defend.
Four new TV spots air this week on ESPN’s prime-time coverage and during NBC’s weekend afternoon telecasts of the final two rounds (June 14-15).
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