Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Unilever today said it has launched a global review that encompasses almost all of its media business, including U.S. chores held by WPP Group’s Mindshare. The client spent $640 million in the U.S. alone on ads last year.
On a global basis, Unilever spends more than $7 billion a year on advertising and promotions. Worldwide media spending was not immediately available, but it likely approaches or even exceeds $2 billion.
Along with Mindshare, various shops from WPP, Omnicom and Interpublic handle media for the giant packaged-goods company, and all three incumbent agency groups are invited to participate.
A client rep said most of the business in review is handled by Mindshare, which in addition to the U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in