Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Coming off a long string of public scandals and a leadership crisis, Uber is hoping a little marketing mojo can help it regain its footing.
Last week, Uber filled former CEO Travis Kalanick’s role with Dara Khosrowshahi—who previously was CEO at Expedia—and in June, the company hired Apple marketing exec Bozoma Saint John as the ride-sharing app’s first chief brand officer.
In the first campaign under Saint John’s leadership, Uber created 17 regional TV spots that will air during this season’s NFL games, starting with tonight’s game between the Kansas City Chiefs and New England Patriots.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in