TurboNick Preps Kid-Created Content

NEW YORK Nickelodeon has added more opportunities for users to create their own content on its broadband hub TurboNick, while plans are in the works for the site to feature video clips created by and starring kids.

TurboNick has recently launched a “mash-up” feature that provides visitors with a variety of Nickelodeon assets, including video clips, audio and photos, along with tools that allow kids to create scenes using their favorite Nick characters. This refurbished content can be viewed on TurboNick and can also be e-mailed to friends or posted on kids’ personal Web pages.

According to Nick execs, the mash-up feature is a precursor to the site eventually facilitating the creation and posting of personal videos—a scenario that might see the site become a mini-YouTube for kids. While no details have been announced, Nick said is exploring ways to tap into the user-generated phenomenon in a kid-safe way.

The new mash-up product is part of an overhaul of TurboNick—dubbed TurboNick 2.0—a revised version of the site that was soft-launched on Sept. 20. The redesigned site’s video streaming technology is now Flash based, allowing for “continuous video streaming,” according to Nick, while also allowing kids to easily create unique playlists. In addition, the site’s video search functionality has also been enhanced.

“In keeping with our philosophy of putting kids first in everything we do, we are thrilled to provide these unparalleled features on TurboNick 2.0 that will empower kids to take charge of their Internet experience,” said Stephen Youngwood, executive vp of digital media. “TurboNick 2.0 not only provides a hub for our vast library of content, but allows kids to become ‘programmers’ and ‘creators’ in their own right.”