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CHICAGO — Tricon Global Restaurants said that sales at Taco Bell and KFC have shown marked improvement in recent weeks following the launch of new advertising campaigns and menu items. The Louisville, Ky.-based company said U.S. same-restaurant sales for its three chains, which also includes Pizza Hut, rose 2% in the first four weeks of the fourth quarter, most of which followed the terrorist attacks on New York and Washington, D.C.
“The senior management moves we made at KFC and Taco Bell are definitely paying off,” CEO David Novak said in a conference call this week, adding he expects to end the year with a positive fourth quarter for its burger-fighting trio.
Novak
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