Bob Sperber

Upfront 2003: Fast Food

Coming off a tough 2002, the biggest restaurant spenders, fast-food leaders, are unpredictable as war. Major industry trends point to continued battles for share of stomach, as casual-dining chains and […]

McDonald’s Got Game and Its Guard Up

CHICAGO McDonald’s “Winning Time” contest bowing later this month with national, online and in-store advertising support reduces the number of game pieces to one and adds security via an advisory […]

McDonalds Agencies Will Meet for New Work

CHICAGO DDB and Leo Burnett will be among McDonald’s 10 global agencies that will meet next month to come up with the fast-food chains next branding campaign.That campaign from the […]

Service Central in Y&L’s New Steak n’ Shake Spots

A television campaign from Young & Laramore for Steak n’ Shake takes jabs at fast-food service and quality while promoting the chain’s full-service operation. In one of the new commercials […]

KFC Does Popcorn Chicken Right

CHICAGO — KFC deemed its September Popcorn Chicken promo such a success that it tweaked its schedule to bring the product and its ad support back for another five-week flight, […]

Burger King, eBay Combo Features Buns, Bids and Booty

CHICAGO — Burger King and online auction giant eBay Thursday announced a multi-year alliance in which consumers who purchase certain items at the fast-food eatery can acquire loyalty points that […]

MRGL Picks Up Burger King Assignments

MIAMI — Burger King has handed McCaffery Ratner Gottlieb & Lane, New York, several product advertising assignments and the mandate to develop “overall music and radio platforms” for national and […]

Marketing Restructure May Follow Little Caesars Settlement

CHICAGO — Little Caesars franchisees Wednesday resolved a class-action settlement valued at $350 million against franchisor Little Caesar Enterprises, Detroit, the nation’s fourth-largest pizza chain, and the Little Caesar National […]

McDonald’s Marketing Plans Include Ronald, Diners, Boston Market

NEW YORK–Heeding chairman/CEO Jack M. Greenberg challenge that “More than ever before, we must adapt and seize opportunities,” McDonald’s plans to re-invigorate its Ronald McDonald icon in all marketing and […]

Tricon Says Ads, Marketing Have Boosted Sales

CHICAGO — Tricon Global Restaurants said that sales at Taco Bell and KFC have shown marked improvement in recent weeks following the launch of new advertising campaigns and menu items. […]