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Tom Patty is giving up his night job to concentrate on his day job as president, worldwide Nissan account director, at TBWA Chiat/Day.
Patty, founder and chairman of the agency’s retail spinoff, The Persuasion Group, said he is surrendering his operational duties at TPG to “devote 110 percent of my efforts to Nissan.”
Creative director Tony Stern will likely be promoted to president of TPG, and could pick up some of Patty’s duties, said sources.
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