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Toyota has officially become a friend of the devil, well at least Telemundo’s novela Más Sabe El Diablo (The Devil Knows Best). The Toyota Venza is now featured in the opening credits of the novela and is part of an online/mobile campaign.
Más Sabe el Diablo fans can send in messages, via text or at Telemundo.com, that will appear in the opening sequence of the show.
The effort plays off of the Venza’s Spanish-language launch campaign called “You decide.”
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