Allison Shafir

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Dr Pepper to Dangle EA Downloads

Brand Marketing

Gamers who want to unlock special content for The Sims 3 and other Electronic Arts downloads will have to buy a Dr Pepper. The Dr. Pepper Snapple Group signed an [...]

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Dr Pepper to Dangle EA Downloads

Brand Marketing

NEW YORK Gamers who want to unlock special content for The Sims 3 and other Electronic Arts downloads will have to buy a Dr Pepper.  The Dr. Pepper Snapple Group [...]

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Dunkin’ Turns Ordering Coffee into Social Networking

Brand Marketing

Dunkin’ Donuts is encouraging consumers to pick up something for their friends or coworkers on the next donut run. The coffee and baked goods chain this week kicked off “Dunkin’ [...]

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SoBe Lifewater Gets Social This Summer

Brand Marketing

Looking to keep the pressure on Coca-Cola’s Vitaminwater, competitor SoBe Lifewater is getting social this summer.  The PepsiCo-owned brand will lean heavily on traditional ads as well as an extensive [...]

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Whole Foods’ Fresh Apple App

Performance Marketing

NEW YORK Whole Foods Market today launched an iPhone app for customers looking to prep healthy meals on the go. The free application for iPhone and iPod touch features more [...]

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SoBe Lifewater Goes Social

Brand Marketing

NEW YORK Looking to keep the pressure on Coca-Cola’s Vitaminwater, competitor SoBe Lifewater is getting social this summer.  The PepsiCo-owned brand will lean heavily on traditional ads as well as [...]

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Bam! B&G Launches Emeril Contest Online

Brand Marketing

By now, most folks know celebrity chef Emeril Lagassee’s signature expression, “Bam!” To celebrate the 10th anniversary of his line of products, B&G Foods this week launched a digital marketing [...]

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Tropicana Says, ‘Get Your Fruit On!’

Brand Marketing

Tropicana is promoting healthy habits by inviting consumers to “Get your fruit on!”  To help celebrate National Fruit and Vegetable Month, which runs throughout June, Tropicana is encouraging consumers to [...]

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Jamba Juice Expands Menu

Brand Marketing

Jamba Juice continues to think outside the cup. The company debuted a new menu today that adds several food items including sandwiches, salads and flatbreads, as well as cold tea [...]

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Jamba Juice Expands Menu

Brand Marketing

NEW YORK Jamba Juice continues to think outside the cup. The company debuted a new menu today that adds several food items including sandwiches, salads and flatbreads, as well as [...]