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When you're a kid, you do dumb stuff like lick a battery for the hell of it. You test limits, because if you didn't you'd never learn.
Tough Mudder, the grueling 10-mile obstacle course with thick mud pits and a stretch of terrain labeled Electroshock Therapy 2.0, has kicked off its first global ad campaign with creative agency of record Rokkan. With the new work, the brand hopes to tap into childhood nostalgia and find an older generation of daredevils looking to test their limits and do some crazy things, like subject themselves to being shocked in a field of charged wires.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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