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The world’s largest organized foot race has picked a new marketing partner.
Brooklyn-based indie agency Madwell won a 10-shop bid to become agency of record for TCS New York City Marathon, which is sponsored by Tata Consultancy Services and organized by New York Road Runners.
“We chose Madwell for their big, creative ideas that brought to life the transformative power of running and the power of the TCS New York City Marathon,” said Road Runners vp of marketing and digital Ronnie Tucker.
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