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NEW YORK If the world as we know it comes to an end, pests like cockroaches are expected to survive.
Not if Terminix has anything to say about it.
Publicis Mid-America’s first television commercial for the client is set in an apocalyptic world of ruined buildings and cockroaches.
“This work is different for Terminix and for the category. Strategically, we’re trying to get people to change how they deal with the category from reactively to proactively,” said Shon Rathbone, agency ecd.
The
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