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Temerlin McClain will break its first spot for Subaru’s new Baja hybrid in movie theaters on Fri day as the opening act of a $20 million launch campaign.
The 30-second com mercial touts the Baja as a vehicle with the functionality of a truck that drives like a car. To highlight the Baja’s ver satility, an array of objects are shown in quick flashes inside the cargo bed, including a harp, a jukebox, a bike and a movie camera.
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