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LOS ANGELES The four-spot campaign for Nissan’s full-size Pathfinder Armada continues with two of three new ads breaking tomorrow. The 30-second TV ads, from Omnicom’s TBWA\Chiat\Day, feature large family groups enjoying rugged outdoor trips on dunes, lakes and beaches.
“The product has to be credible for the segment,” said Mitch Davis, senior manager, Nissan, Gardena, Calif. “All of the vehicles in this category can take you to the rim of the Grand Canyon. This one gets you down to the riverbed.”
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