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NEW YORK Taxi Montreal wants you to prove that you’re worth another helping of cheese.
The independent agency on Monday launched its second round of work for the Dairy Farmers of Canada. In mid-September Taxi began a brand campaign that imagined a world without dairy farmers. The new campaign, consisting of two spots, out of home, interactive and in-store ads, positions cheese as the perfect food. “It’s a love food because everybody loves’ it,” said Stephane Charier, vp, cd, Taxi Montreal, which won the account in a review earlier this year.
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